
Last year, Arby’s took weird advertising to a new level, airing two commercials consisting of nothing more than footage of meat getting smoked. Today, you can get those ads on DVD.
Yes, really.
Arby’s is handing out 500 free copies of the DVD set, featuring four discs of brisket and two of turkey, reports Mashable.
The success of last year’s ad campaign made the Smokehouse LTO sandwich a huge hit for the fast food chain.
The chain is promoting the giveaway with an avant-garde commercial parodying the type of infomercials that used to be oh-so-common for DVD box sets and other entertainment collections. The ad, seen below, is airing during Cartoon Network’s Adult Swim programming block:
If for some reason you want to watch meat cook, you can get your own copy at freemeatdvds.com.
More Must-Reads from TIME
- Cybersecurity Experts Are Sounding the Alarm on DOGE
- Meet the 2025 Women of the Year
- The Harsh Truth About Disability Inclusion
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- How to Get Better at Doing Things Alone
- Michelle Zauner Stares Down the Darkness
Contact us at letters@time.com